How Much Does a PPC & Google Ads Agency in Brisbane Cost?
Hiring a PPC advertising agency in Brisbane splits into 2 separate costs: our management fee and your ad spend. The management fee is what you pay us to build and run the account, and ours is a flat $750+GST per month. Ad spend is the budget billed straight to Google, and most businesses we work with across Brisbane, the Gold Coast and the Sunshine Coast start from around $1,500/mo. Click costs sit inside that spend, and rather than quote a made-up per-click number we price them live per keyword from Google’s own data before you commit.
The management fee
The management fee covers the actual work of running the account: the initial build, ongoing optimisation, the landing pages and the conversion tracking that shows which calls and form submissions came from Google. A flat fee keeps our incentive pointed the right way, because it does not climb every time you lift your budget. As your Google Ads agency in Brisbane we charge a flat $750+GST per month, the same rate whether you spend $1,500 or $15,000.
The ad spend
Ad spend is a separate line, billed straight to Google inside an account that stays in your name. Across Brisbane, the Gold Coast and the Sunshine Coast most businesses start from around $1,500/mo. Owning the account matters more than it sounds: you keep it, along with all of its performance history, if you ever move to another adwords agency down the track.
What clicks actually cost
Click costs swing hard by how competitive your industry’s search terms are, so there is no single Brisbane number worth quoting you. A trade term and an insurance-adjacent term can differ many times over. Instead of pretending otherwise, we pull the live cost per keyword straight from Google Keyword Planner for your services and your suburbs, then walk you through it before a dollar is spent. That is also why a locked-in “cost per lead” promise is a red flag: an honest operator shows you the real live numbers rather than a figure engineered to win the pitch.
What a realistic South East Queensland budget looks like
Put it together and a typical starting point is $750+GST/mo to manage the account plus around $1,500/mo in ad spend. How many clicks that spend buys depends entirely on your live per-keyword cost, which is exactly why we quote it before you commit rather than after. What decides whether those clicks turn into calls and form submissions is a purpose-built landing page and tight geo-targeting on your Brisbane, Gold Coast or Sunshine Coast suburbs. A roof-replacement landing page we built for a South Australian roofing account converted at 31.13% at $75.79 per enquiry, where an enquiry is a call, a form submission or a click on the phone link.
For the full breakdown, see the PPC management pricing page, or get a free review of your account and your market.
Frequently asked questions
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